DMA Email Marketing Council Blog

Exploding the Digital Myth

Exploding the Digital Myth: 2 half day events

In the ever changing digital landscape the importance of an effective creative digital campaign has brought about the need to converge different digital channels to creatively deliver relevant digital campaigns to the target consumer. At this event, find out how to weave the newest fads and various aspects of digital marketing into the fabric of your campaign to creatively engage your consumer.

Date:     Thursday 18 and 25 June 2009
Time:     9.00am - 1.30pm
Venue:     The Marylebone Hotel, 47 Welbeck Street, London, W1G 8DN

Read more about this event 

Interactive Panel - Inbox/Outbox

Are Customers Getting Too Much Email?

Join us for an interactive panel, chaired by the DMA Email Marketing Council on the first day of Inbox/Outbox.

A DMA Email Marketing Council interactive panel, exploring the effects of recession on email marketing.
As marketeers are often pressured into sending more email, some pressing questions occur:

- What will be the impact of this now and in the longer term?
- What is the impact of this on ROI?
- How do you cut through the clutter?
- Is the situation different for B2B?
- Will volumes change again when the economy improves?

Venue: Inbox/Outbox, New Connaught Rooms, London
Date: 16th June 2009
Time: 4.15 - 4.45pm

Panelists:

Chair: James Bunting,  Communicator Corp
Dela Quist, Alchemy Worx
Kath Pay, Ezemail
Kirsty Montgomery, Hilton Hotels
Matthew Simons, Acxiom

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Event: First things first: Get your emails delivered

Join us for a deliverability breakfast briefing on Friday June 12th at 8.30am. Sponsored by CheetahMail,  this event covers the essential areas of deliverability by these industry experts:

Working with Yahoo!: DomainKeys Identified Mail (DKIM) and Complaint Feedback Loops (CFL)
James Thurlow, Manager, EU Communication Products, Yahoo!

Yahoo! is consistently asked by email senders, "How do I ensure my emails are delivered to users' inboxes?" This session will discuss two of Yahoo!'s favourite delivery topics, DKIM and CFL, and how these benefit your business, your clients and our collective end users.

Top ten tactics to improve email deliverability
Ben Isaacson, Privacy & Compliance Leader, CIPP, Experian CheetahMail

Whether you're aggressively acquiring new email addressses or simply trying to retain your best customers, you still need to ensure that emails are getting to the Inbox, as ISP filtering methods change almost daily.

 A deeper look at email reputation
George Bilbrey, President, Return Path Inc

Over 80% of email deliverability problems are caused by email reputation. Determine what your reputation is and what are the most effective and quickest ways to address common reputation problems.

This event is free and the places are limited so register soon to avoid disappointment.

Read more about the event

Register for the event

Fancy your tweet on a t-shirt?

Last month the DMA and IAB held a joint Ready Steady Email event in Edinburgh. It's a great, hands-on event where the attendees get to form teams and create a pitch for an email marketing campaign for a fictional company 'My cuppa tea shirts'.
Each team works out the aims and strategy of the campaign/s as well as addressing legals, data management, best practice etc. I was one of the facilitators on the day and sat in with one of the teams whilst they were brainstorming their strategy. Some great ideas were floated, including one to include 'tweet' t-shirts in the line. Simply put, the idea was to allow clients to order a t-shirt with their favourite 'tweet' on it.

Great minds must think alike, as today a website which does just that launched! Check out Twitshirt.

So if you would like to join us for the next Ready, Steady, Email workshop in London, the details are below:

Date: Tuesday 12 May 2009
Time: 8.30am - 1.30pm
Venue: IAB, 14 Macklin Street, London WC2B 5NF
Cost: DMA/IAB members: £45 + VAT (£51.75)
Non members: £60 + VAT (£69.00)
CPD: 3.5 hours can be claimed by CIM and IDM members

Find out more about Ready, Steady, Email

Register for Ready, Steady, Email

Do consumers get too much email?

On the 28th of April at 4pm the Email Marketing Council will be presenting a panel discussion at Internet World entitled 'Do consumers get too much email?', and we'd love to see you there!

Session: 28th April 4pm

Do consumers get too much email?

As the recession bites, marketers are often pressured into sending more email. What will be the impact of this now and in the longer term?

• What is the impact of this on ROI?
• How do you cut through the clutter?
• Is the situation different for B2B?
• Will volumes change again when the economy improves?

Panelists:

Dela Quist, CEO, Alchemy Worx
Denise Cox, Newsletter Specialist, Newsweaver
Kath Pay, Managing Director, Ezemail
Simone Barratt, Managing Director, e-Dialog UK
Tink Taylor, Business Development Director, dotMailer

Ready Steady Email Event - Edinburgh

Joint DMA and IAB half day workshop

This half day workshop is an educational networking event where participants will gain an insight into email marketing and all of its key elements.

You will gain all the best and most up-to-date advice on the benefits of email marketing.
Learn about strategy, creative, implementation, results and reporting to produce great work.
Networking time with speakers and delegates on a one-to-one basis.

The event will include interactive sessions and a competition where participants will consider a brief, prepared by leading industry figures, and work in teams to develop a pitch. The best work will win a prize.

Who should attend:

Ideal for all new staff.
Marketing managers planning to introduce email marketing to their marketing mix, or looking to develop a more coherent approach to their email marketing.

Date:  24 March 2009
Time:  1.30pm - 6.00pm
Venue:  The Royal Scots Club, 29 - 31 Abercromby Place, Edinburgh EH3 6QE
Cost:  DMA/IAB members: £25.00 + VAT (£28.75) 
          Non members: £45.00 + VAT (£51.75)
CPD:  3.5 hours can be claimed by CIM and IDM members

AGENDA:

13.30  Registration and refreshments 
14.00 Welcome and introduction
Task introduction.
Stef Elliott, Six Serving Men 
14.15 Group pitch preparation
Judges will be looking at the group's ability to demonstrate that they have addressed key criteria, such as:
- strategy
- creative
- implementation
- result reporting
16.15  Refreshments and networking 
16.45 DMA/IAB email marketing best practice
An overview of the DMA/IAB best practice guidelines including examples of the good, the bad and the right ugly!
17.15  Three winners present their pitches
During the break the judges will be selecting three groups to pitch their presentations to the audience with the support of our facilitators.
17.45  Voting and awards 
18.00  End of event  
 
To book:
Online:  Click here to book online 
Phone:  Jo Scobie on 0131 315 4422 
Email:  jo.scobie@dma.org.uk 

Reminder: Ready, Steady, Email is next week!

A brief reminder to let you know that the combined DMA/IAB event Ready, Steady, Email is on next week at TFM&A. You can register here.

Looking for some hands on training in email marketing campaign strategy, creation and best practices? Then don't miss Ready Steady Email -  a half day workshop jointly run by the IAB and the DMA.

This half day workshop is an educational networking event where participants will gain an insight into email marketing and all of its key elements.

• You will gain all the best and most up-to-date advice on the benefits of email marketing.
• Learn about strategy, creative, implementation, results and reporting to produce great work.
• Networking time with speakers and delegates on a one-to-one basis.

The event will include interactive sessions and a competition where participants will consider and develop a brief prepared by leading industry figures who will present prizes for the best work.

After the workshop visit the Technology for Marketing and Advertising exhibition taking place at Earls Court 2.

When: February 23rd 2009
Time: 8.30 - 2.00
Where: Earls Court 2, London (Part of TFM)
Website: www.readysteadyemail.com

Register here

"Email Equity" or "Spray & Pray"

£9.11, £20, or at the risk of sounding like Bruce Forsyth - Higher / Lower? 

At the start of January 2009, an article that was published in Revolution magazine put the value of a permission based email at £20. This proposed a new updated value from the £9.11 put forward by the Direct Marketing Association (DMA) National Benchmarking report in this post in 2007.

Two things struck me by this:

1. Whilst both these figures can be criticised as being only "finger in the air" - how many companies can, even if they choose not to say, actually place a value of their own asset (excuse me if I don't put email list, database etc but lets call it what it is)

2. Given that they can value this asset do they treat it as such i.e. regularly measure it, manage it, and through a structured process aim to improve it !

Over 2008 I monitored the number of emails I received from 24 companies (I registered but then did not open). Have a look at the monthly figures but the difference was stark.

• One company emailed me 105 times in the year!! This suggests that they are either very persistent, very optimistic or not listening to the feedback they should be getting ?

• Others emailed hardly at all - I opted in and they failed to deliver !

"The time has come when advertising has in some hands reached the status of a science" - Claude Hopkins wrote in 1923, but my experience over 2008 suggests not all hands !

If companies do not go beyond a "never mind the quality feel the width approach" i.e. How big as opposed to how valuable, they will be unable to have communication that is relevant both to their customers and their corporate goals.

In discussion with various delegates at a recent Ready Steady Email event, feedback suggested that people are starting on the route to email equity but it still has some distance to travel. However the sooner companies start the sooner they should get there!

I'd appreciate your thoughts.

Stefan Elliot
Six Serving Men

Ready Steady Email Workshop

Looking for some hands on training in email marketing campaign strategy, creation and best practices? Then come to Ready Steady Email -  a half day workshop jointly run by the IAB and the DMA.

This half day workshop is an educational networking event where participants will gain an insight into email marketing and all of its key elements.

• You will gain all the best and most up-to-date advice on the benefits of email marketing.
• Learn about strategy, creative, implementation, results and reporting to produce great work.
• Networking time with speakers and delegates on a one-to-one basis.

The event will include interactive sessions and a competition where participants will consider and develop a brief prepared by leading industry figures who will present prizes for the best work.

After the workshop visit the Technology for Marketing and Advertising exhibition taking place at Earls Court 2.

When: February 23rd 2009
Time: 8.30 - 2.00
Where: Earls Court 2, London (Part of TFM)
Website: www.readysteadyemail.com

Register

Email Evolution Conference - Massive Discount Code

Heard great things about last year's Email Evolution Conference?....then be sure not to miss this one in Scottsdale, Arizona. And to make the decision even easier we have a discount code for you to use which allows you to buy a full conference pass for the discounted rate of USD$999.00, which is a savings of $700.00!

Some EEC highlights include a keynote presentation by Stan Rapp, Chairman, Engauge; Innovative Pre-Conference workshops, and a program packed with speakers from top companies such as Marriott, ExactTarget, Zinio, Dell, The New York Times, Epsilon, The Knot, Inc., Silverpop, Air Tran and many more.

To take advantage of this offer go to www.emailevolution.org and use the code JAN09.