Event Listings

MediaPosts's Email Insider's Summit

The Email Insider Summit is a totally unique event where the biggest brands and brightest minds caucus for three-days on state of email marketing. The event, hosted in a majestic mountain setting, is perfectly structured to offer all attendees the most valuable mix of high-level sessions and networking functions. Moreover, the Summit format fosters lasting community building among marketers, agency executives and email service providers. In a non-competitive, supportive, think-tank environment, the community shares experiences, new ideas, and successful strategies to improve both their own and other's email campaigns and the channel as a whole. The Email Insider Summit offers by far and away the most robust attendee experience - and the benefits from the experience lasts long after the show ends.

May 21-24, 2008, South Seas Report, Captica Island, Florida.

http://www.mediapost.com/emailinsidersummit/index.cfm?ip=overview

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AOTA Summit 2008
Reaching the Tipping Point: The Future of Online Trust
June 4-5, 2008

Authentication and Online Trust Summit 08.  This 2-day intensive program includes tracks designed for IT / security and marketing / brand management executives.  Content includes case studies and best practices providing attendees actionable advice to protect their brands, customers and infrastructures.

Who Should Attend? The Summit is for any marketing, brand owner, IT, privacy or security professional committed to ecommerce, banking and online transactions and concerned by the onslaught of malicious threats undermining user and business trust and confidence.

http://www.aotalliance.org/summit2008/

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The Email Marketing Conference  Customer focused email - marketing to people not lists In 2007 email marketing volumes overtook traditional print direct marketing for the first time. Whatever sector you work in email marketing is a powerful tool to reach your customers and promote your message and brand. But are you maximising the advantage email can give you?  With volumes set to continue rising how can you ensure your email acheives its aims? At this conference you will gain essential knowledge on the latest trends and practices on identifying your customer, delivering your message, maximising click through and measuring the response.

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Course Benefits:

• Explore how to connect with your customers to maximise outcomes. 
• Gain a fundamental understanding of how to use data to acheive your objectives.
• Get real-life ideas of what works and what doesn't in email campaigns. 
• Discover how to effectively measure your campaigns.

Take away:
Delegates will receive a complimentary USB stick with all the presentations. 

Date:	Thursday 5 June 2008
Time:	9.00am - 4.30pm
Venue:	London Zoo, Regents Park, NW1
Cost:	DMA Members Standard £295.00 (+ VAT) Charities/sole traders £250.75 (+ VAT)
	Non Members Standard £425.00 (+ VAT) Charities/sole traders £361.25 (+ VAT)

Agenda:

09.00	Registration and coffee
09.30	Chair's welcome Jonathan Burston, Sales Director, CACI
09.40	Panel discussion - Why being customer focused is so important? speakers from throughout the day
10.10	Keynote presentation How to focus on your subscribers: making a case for a new customer centric approach Are you suffering from diminishing returns, decreasing subscriber engagement, lower response, lower conversions, lack of engagement, increasing opt-outs, poor deliverability? In this session Stephanie Miller of Return Path will share with you why the days of mass broadcast may indeed be limited and how organisations can create a subscriber centric approach. She'll show you how to make a business case for doing it, ensuring senior management buy in, enabling you to create unique and powerful subscriber experiences. Stephanie Miller, Global Markets Catalyst, Return Path
10.50	Coffee and networking
11.20	Data for driving email marketing James Bunting, Head of Client Services, Communicator Corporation
11.40	Segmentation and targeting: how to speak directly to your customers In order to connect with your customers, every single element of every single email you send, from subject line to content, links and call to action, must be compelling and engaging. Get tips and real life ideas for stepping up your own email marketing through segmentation and targeting Denise Cox, Newsletter Specialist, Newsweaver
12.10	Relevancy in email Simone Barratt, UK Managing Director, eDialog
12.40	Lunch and pass to the zoo!
14.30	An eye-opening expose on 47 major e-retailers campaigns, and the lessons to be learned dotMailer’s Hitting the Mark report caused waves in the press this year. An eye-opening study of email campaigns from 47 major e-retailer from Argos to Woolworths, the report pulled no punches. Tink Taylor discusses the results - both surprising and revealing, and the valuable lessons to be learnt by every emarketeer. Tink Taylor, Business Development Director, dotMailer
15.00	Frequency and timing Skip Fidura, Managing Director, OgilvyOne Worldwide and Vice-Chair, Email Marketing Council, DMA
15.30	Tea and networking
15.50	Measurement - Metrics for understanding Dela Quist, CEO, Alchemy Worx
15.50	Questions and Chair's closing remarks
16.30	Close of conference

To Book:

Phone:	Catherine Gibbon on 020 7291 3355
Email:	catherine.gibbon@dma.org.uk
Fax:	Please send to: 020 7323 4426

Inbox/Outbox

17th and 18th June
New Connaught Rooms, London

Inbox/Outbox is Europe’s most comprehensive bi-annual forum for Email Management and Email Marketing, presenting some of the world’s leading speakers via an innovative educational format - to deliver high-value content for senior IT & marketing executives.

http://www.inbox-outbox.com